A world where kinks and curls are catered to

We’ve created the best detangling brush for curly & textured hair!
Join the Movement
black woman owned
Black woman owned and led, our team knows exactly what products you need to love on your beautiful coils and kinks
We focus on providing tech-forward hair tools and serums that address all textured hair types
for textured hair
Our products are manufactured with all kinks, coils, and curls in mind (especially 4C!)

Real Results

What Our Community is Saying About Our Sonic Detangling Brush

“For all of my 4C, low porosity girls, you know how hard it is to keep moisture in our hair. The Hyaluronic Moisturize Booster keeps my curls hydrated, which makes me a happy girl!”

- Mimi

“My edges have made a serious comeback after using these products consistently. I've seen so much growth with these hair products! These tools and products are so smart and they really work for OUR hair.”

- Liz

“The serums, the oils, The Moxie, and the detangler are all ... WOW. The products are so moisturizing and the tools truly cut the time down. This stuff is made just for us curly girls!"

- Stephanie

Meet Our Founder

Our founder, Dawn Myers, has been cooking natural hair
solutions in the kitchen since way, way back. Most recently, she has
channeled that creative energy in the tech space to build THE MOST,
a marketplace and hub for natural hair enthusiasts looking for the
latest and greatest in Afro Tech.

Learn More

The Shea Butter Chronicles Blog

Sharing helpful hair tips and news for naturalistas everywhere

Sorry gals. There is no one product that’s going to solve all your hair detangling woes. Much like our financials or physical health, the answer to the age-old question about...


We have curated a list of some of our favorite hair boards on Pinterest that you should be following. From hair style inspiration, to hair tips, and community these boards...


We have BIG news, Folks!  THE MOST is partnering with materials sciences behemoth Dow to develop new products, formulas, and technology for textured hair consumers. What does that mean? Dow will...